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      Email Marketing Can Help Small Business Owners

      One of the most important marketing tools a local business owner should have is email marketing. It is a way to spread out the information through regular updates in the form of emails to potential customers. Email marketing is also a cheaper way to stay in touch with current customers.

      Proof that Email Campaigns Really Works

      Recent research reveals that email campaigns are still economically viable and bring out better results. It is rated as second most effective tool for generating leads and potential customers.

      • 72% of respondents to an Econsultancy survey in early 2011 described email’s ROI as excellent or good. Only organic SEO scored better . (reference)
      • In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result (reference)
      • In year 2009 a survey conducted by Forbes Magazine concluded that email and newsletter marketing ranked 2nd next to the SEO techniques. (reference)

      Benefits of Email Campaigns

      • Email campaigns on a regular basis will keep the user posted about latest information and will make him inquisitive to visit the website and stay in touch with it. This will slowly convert him as a potential customer/client in the long term since it is highly difficult to convert a lead to a potential sales customer on his first visit to the website.
      • Email promotions and offers generate immediate action: sales, downloads, inquiries, and registrations.
      • A regular update through emails or newsletters will keep the user interested to know more about the offers and discounts available on your products and services. He might engage in doing more than one business very often.
      • Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

      In simple words email marketing done on a regular basis allows targeting, drives direct sales, builds relationships, loyalty and trust, supports sales through other channels.

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