http://www.googlemarketingguru.com Just another WordPress site Mon, 14 Nov 2011 19:24:12 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Tips To Track Your Social Media Campaigns http://www.googlemarketingguru.com/tips-to-track-your-social-media-campaigns/ http://www.googlemarketingguru.com/tips-to-track-your-social-media-campaigns/#comments Mon, 14 Nov 2011 19:23:05 +0000 Imhotep http://www.googlemarketingguru.com/?p=385 Social Media Monitoring

 

 

When working with Social Media it is important to consistently test and monitor how well your campaigns are coming along. If your networking and promoting yourself on Facebook, Twitter, LinkedIn, etc you want to know if your connecting with the right people, if your increasing your influence and if people really value and like what you are sharing.

It is critical that early on you get used to monitoring, the fact is so few people do, they could be leaving a lot of money on the table by not taking advantage of what the numbers are telling you. Follow these tips below to start tracking your Social Media campaigns

  • Setup Google Alerts and enter the URLS for each of your Social Media profiles, your website, your brand name or business name so you can track anybody mentioning you online. You can then respond if needed, or just follow what is going on.
  • Use sites such as http://co.mments.com to track anyone commenting on blog posts about your website, business or service.
  • Use sites such as http://keotag.com to notify you if any of your keywords are used as tags on any blogs or search engines
  • Use search.twitter.com to search for any of your keyword phrases and what people are talking about them online.
  • Use sites such as http://www.monitter.com to run real time searches on what people are talking about on Twitter
  • Monitor what people are talking about using http://boardtracker.com

 

Good luck in your Social Media campaigns!

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5 Tips to Maximize Social Media For Your Business http://www.googlemarketingguru.com/5-tips-to-maximize-social-media-for-your-business/ http://www.googlemarketingguru.com/5-tips-to-maximize-social-media-for-your-business/#comments Mon, 14 Nov 2011 04:15:16 +0000 Imhotep http://www.googlemarketingguru.com/?p=381 social media profiles

Social Media

Many people wonder how on earth they can really use social media to beef up their business, drive targeted traffic and leads to help them profit, etc. Remember how masterfully Barack Obama presidential candidate used social media to catapult himself to the presidency, I suggest people review his campaign because you will learn a lot.

  • Build beefy social media profiles, fill out every single field in your Twitter profile, in your Facebook profile, in your LinkedIn profile, etc make your profile count. This is your way to share with people who you are, a half ass profile only makes you look like you really don’t give a damn about your online identity thus not getting you the results you can really achieve. If your going to get into social media and use it for your business or personal gain go all the way with it don’t half step!
  • Map out which social media profiles will give your business the biggest bang for the buck. Myspace is still a popular site but it may not be the best option for your industry. If your a celebrity or musician LinkedIn may not be the best site for you and you may want to try Facebook and/or Twitter. If you don’t know how to pick which social site to use ask around, ask a reliable Internet Marketer/SEO person you know to help you with your decision. Sure it’s not rocket science but don’t waste your time spinning your wheels on sites that may be an uphill battle for you to really get any benefit.
  • Select appropriate pictures for your social media profiles. We had a picture on our Facebook Page and then we decided to update the picture and immediately after we started seeing rapid friending and more response from the community. Something as simple as a picture really can make a difference in either improving your social media or also destroying it so be careful to monitor how your social media is being done.
  • Focus on quality not quantity. The days of just blasting and getting thousands of Twitter followers are over, its more and more getting to the point where the quality of your followers and their followers count towards your own influence. It works the same way in real life, if you hang around with losers then unfortunately you probably are also a loser. If you hang around with millionaires you are more than likely a millionaire as well or on your way to being so. If your going to use social media take time to follow the people who are in the position to help you, remember this is all about networking and building relationships, why go on Twitter and start following bums? I don’t mean homeless people either.
  • Have a schedule for how you will utilize your social media profiles. Set this up on your Google or Outlook calendar or whatever you use, be disciplined and really spend even if it’s 15 minutes on your social media on a regular basis. Over time is where you will get the most benefit in social media, it’s not about the quick hit. Social media is just like networking in real life accept it’s virtual. Follow the same principles, don’t take shortcuts and be genuine and honest to people.

Hope these tips help!

 

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How to Increase Local Search Engine Traffic to your website http://www.googlemarketingguru.com/how-to-increase-local-search-engine-traffic-to-your-website/ http://www.googlemarketingguru.com/how-to-increase-local-search-engine-traffic-to-your-website/#comments Sat, 12 Nov 2011 21:30:28 +0000 Imhotep http://www.googlemarketingguru.com/?p=374 Maryland SEO

Maryland SEO

Many businesses that are operating on a local level and specifically only targeting local customers need a good way to continual drive traffic to their websites. Companies that have a strong presence online don’t have to depend on traditional sales people to do cold calling and beating down doors looking for business. Of course this is still a great option if you have the resources but consider utilizing your website as the lead generator for your business. Local traffic which is targeted can be very lucrative. Check out these tips below to find out how to drive traffic locally.

  1. You want to use Search Engine Optimization on a local level and use keywords that represent your local demographic area. For example if your a dentist located in Brooklyn, New York then you want to research and think about using keywords within your website that your local customers would be typing into Google. For example “dentists in Brooklyn”, Brooklyn, NY dentists”, etc. This will allow you to capture buyers in your local area who need a dentists because most of the time when people search locally for a product or service they are looking to purchase.
  2. Write and publish articles on local websites, directories and social media sites that will present you as an expert in your field. If you don’t know how to write good articles hire someone on your behalf to write high quality articles that answer some key questions that your potential prospects in your local area would have. Remember you want to come across as the person that has the answers, that has the solutions people need and writing articles demonstrating that can definitely help. There are hundreds of article directories where you can publish your articles for free online.
  3. Register your business website on local business directories in your area such as Google Places, Yahoo Local and Bing Local. These websites are very popular and get a lot of traffic, from Google Places alone depending on your industry and location you can drive a ton of traffic to your business website. You can also consider posting to the Yellow Pages so you can get listed in your local area for the services and products you provide. Do your research and find out what the costs are and if you can afford it, I highly recommend posting your business in all of these places.
  4. Join online forums that are within your industry, for example if your a dentist and there is a popular dentist forum, sign up and get involved as much as you can. You don’t have to spend enormous amounts of time on these forums but the more you reach out to your community it will have a long lasting effect as you being a serious player, a resource to the community and to your customers and clients. Your clients will Google search you to find out more about you, if they find videos, articles, forum posts that you have written online this will add to your credibility.
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How Do I Decide Which SEO Company To Trust? http://www.googlemarketingguru.com/how-do-i-decide-which-seo-company-to-trust/ http://www.googlemarketingguru.com/how-do-i-decide-which-seo-company-to-trust/#comments Fri, 04 Nov 2011 11:38:36 +0000 Imhotep http://www.googlemarketingguru.com/?p=370 Maryland SEO

 

This question comes up a lot on various search engine optimization forums, business forums and the like. It’s usually asked by a business owner or entrepreneur who knows they need SEO and Web Marketing but they do not know which company or consultant to pick. Here I will give you some honest answers to this question and just because I wrote this it doesn’t mean I’m trying to persuade you to work with Maryland SEO or any other particular company. I feel that there is more than enough business for every SEO/Internet Marketing company and that not every customer or client is a good match for every business.

Here are my tips on finding a good SEO company/consultant:

  1. Start by writing down exactly what you want on paper, the reason is that you should get very clear on what you want first before doing anything. If you need help updating your Blog this isn’t necessary the job of an SEO. If you need help with Web Design again this isn’t the job of an SEO. If you need articles written again this isn’t the job of an SEO. An SEO is the person who will provide you guidance on marketing your business online, they will recommend tools and activities that can be done to improve your ranking, to improve your conversions and to get you more traffic. They will formulate the strategy that you need. Consider the SEO Company or consultant your Medical Doctor specializing in brain surgery. If you need stuff done like articles, WordPress updating, Web Design, Graphics, etc. hire a Virtual Assistant!
  2. Just because a company will provide you with a free consultation doesn’t mean anything. Free consultations are just that FREE, remember the old saying you get what you pay for. Don’t think that you will get a full solution from any SEO company with a free consultation and here is why. Many people will go around calling up every SEO company they can find asking for a free consultation knowing they don’t really intend on doing any business. They do this either because they are a competitor pretending to be a customer trying to steal methods and materials or it could be a person who wants to see how much they can get for free without paying. Serious business owners and entrepreneurs should always be prepared to pay for high quality within your budget. If your budget does not allow for high quality DO NOT engage any SEO campaigns yet. Wait until you have the full budget whatever that may be according to your goals. Just doing a little SEO may have very little effect but some people think it’s better to do something rather than nothing I don’t agree. Do it right the first time. Don’t waste your time or money on any cheap or free activities unless you know for sure you can win.
  3. Do a one-two month trial with an SEO company. This can be very effective because you can see within 60 days if they can produce results or not. Pay close attention to their customer service, are they responsive to your questions, do they answer your emails, are they committed to your project or are you just another client to them. Don’t commit more than 2 months until you know for sure they are reliable, trustworthy and will work hard on your project with honesty. There are a lot of talented SEO guys out there but some of them are lazy and will take your project on but not really do anything. It’s not that they can’t, it’s that they are lazy so you want to guard yourself against this.
  4. Ask around, visit reliable SEO sites such as www.seomoz.org and ask them if they can give you a recommendation. The reason I would suggest SEOMoz is because they have a track record and a good reputation in the community. They have worked with a lot of large and small companies, they have a lot at stake and so they aren’t into quick money or trying to hustle some poor business owner. You can guarantee to the best of their knowledge they will steer you in the right direction.

I’ll have more tips for you guys in other articles but I hope you find some of this information helpful, good luck to you all and let’s go make a ton of money!

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Not Using Social Media? Why Not? http://www.googlemarketingguru.com/not-using-social-media-why-not/ http://www.googlemarketingguru.com/not-using-social-media-why-not/#comments Fri, 04 Nov 2011 11:05:33 +0000 Imhotep http://www.googlemarketingguru.com/?p=364 Maryland SEO Social Media Marketing

Social Media Marketing

There are a lot of choices when it comes to what Social Media Network you choose to use, but the simple fact is that you should definitely use Social Media as more people are relying on this platform to learn about products and services, to get feedback from other people who have used these products and services and in helping them to determine if they should purchase or not.

Just take this example, a business owner/entrepreneur sets up a Facebook Fan Page and promotes their product or service. Several people decide to try the product and report back at the Fan Page that it was a good product with good quality and excellent customer service. What do you think that will do for the next person you happens upon that Facebook Fan Page trying to decide whether to purchase the product/service or not? People love to spend money but they are afraid of getting burnt by yet another product or service claiming to help them out and not doing it. Real world feedback from real people in Social Media has been shown to affect buying behavior.

So you may be saying that you don’t have time for Social Media, you have a business to run, etc. Well the problem with that statement is that your basically saying you don’t have time to reach out to your business community, your saying you don’t have time to build deeper relationships with your current or future customers. In effect this is how business is going to be done and Social Media whether we like it or not is going to be the way people decide on whether to do business with you or not.

You don’t have to like Social Media but you should start learning it for yourself or at the very least hire someone who can start reaching out and networking on behalf of your business. Be careful you don’t just want to hire anyone, remember this is YOUR business and they should understand YOUR business to a great extend and how you do business before even attempting to speak for you out in the community. This is similar to having a person go to a local Chamber of Commerce event and speak to people about your business on your behalf. If they don’t know a lot they could just make you look stupid and that is the same thing that can happen in Social Media.

Your reputation is at stake and so when you decide its time for you to venture out into the world of Social Networking come prepared. I would encourage everyone to talk with a trusted Social Media Marketing company, whether its Google Marketing Guru or someone else, but it should be a company of reliability and trust.

Take this information into account and you will benefit if you are doing business online.

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Why You Shouldn’t Totally Rely on Facebook Marketing In Your Business http://www.googlemarketingguru.com/why-you-shouldn%e2%80%99t-totally-rely-on-facebook-marketing-in-your-business/ http://www.googlemarketingguru.com/why-you-shouldn%e2%80%99t-totally-rely-on-facebook-marketing-in-your-business/#comments Fri, 28 Oct 2011 10:21:55 +0000 Menchie http://www.googlemarketingguru.com/?p=350 Facebook is a very popular site which is obvious to most people unless you’ve been living in a cave for the past few years. But I’m going to go against the popular rhetoric and say that for most professional businesses, unless you’re in the entertainment industry, a celebrity, a musician, actor that Facebook isn’t necessarily the best choice for marketing with your business.

The problem in Facebook is how you approach Facebook. If you’re going to advertise on Facebook (Facebook ads) you should know that it’s not as easy as just creating an ad and then hitting the send button. Facebook has very strict policies when it comes to the type of ads they want displayed.  I will also tell you that you can get a boatload of traffic if you get your ads approved. The demographic targeting is great where you can target people who have a similar interest and promote your ads directly to that audience.

Many business owners don’t have the time and patience to figure out how to successfully market their business on Facebook which is the key problem. Facebook changes the platform and changes things around on a regular basis. You can create a business Facebook fan page but don’t expect to get lots of friends and likes right away. There are some people who will just like your page just because they like the topic. What I would say to most people (small business owners) is to focus on using Facebook but don’t put all your eggs in one basket unless you’re a professional marketer and that’s what you do for a living.

For us marketers we can spend the time figuring out the new ways to market on Facebook, but for busy business owners this may not be the best thing for you to do, don’t waste your time if you’re not going to do it right. I would highly suggest that most professional business owner’s use LinkedIn, this site is very beneficial and in my opinion more valuable than Facebook. Yes I know what you’re going to say, Facebook has more users, well so what. The connections and business opportunities from LinkedIn alone can make it more than worth your while. LinkedIn is used by middle to upper class people; these are people with money, why would you focus your efforts on a platform that doesn’t allow you to reach the most affluent people possible?

This article isn’t to say that Facebook marketing is crap, but I’m tired of seeing all these people telling you how easy it is, it takes work on Facebook. I run more than a dozen Facebook Fan Pages and it takes daily updating, daily work before you start to see some results. I’m talking about 30 days or more before and if you’re Facebook Fan Page would gain any traction. You also have to know how to update your Facebook account. I see many people get this wrong on Facebook. Ultimately Facebook is for friends, dating, and it can be for business if you are very targeted and specific in your methods to market on there. If you don’t have time to spend on the Facebook learning curve, you as a busy business owner entrepreneur should jump on LinkedIn. Good luck!

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Good Content Doesn’t Need Much SEO http://www.googlemarketingguru.com/good-content-doesn%e2%80%99t-need-much-seo/ http://www.googlemarketingguru.com/good-content-doesn%e2%80%99t-need-much-seo/#comments Thu, 27 Oct 2011 11:10:15 +0000 Menchie http://www.googlemarketingguru.com/?p=340 That may be a bold statement that good content doesn’t need very much search engine optimization and I would say that you do indeed need some form of optimization for your web properties to get the maximum benefit. On-page search engine optimization along with very good content is often all a good website needs to attract visitors but if you’re in a market that is highly competitive, you will need more than just good content to rank high.

Good content encourages people to link to the content, post it on their own websites and share it with their friends so in essence if you build something of high value to people the back-linking is automatic because it will be shared by the masses of people who see the content. The trick is that you could have sitting on your website very good content but not the visibility for many people to come across it and see it. This is where a good combination of SEO and content meet, when you need that extra advertising push on an already good website.

A lot of people have been talking about Google last algorithmic change “Google Panda” but I prefer to keep it simple and not get off into the technical for those business owners who just want to understand clearly how to boost their websites online. The fact is the “Google Panda” change had no real effective on any of my sites, mainly because these were sites that I actually put in work, developed and performed the basic foundational things needed for these websites to standout.

I’m not saying to those hardcore SEO guys out there not to worry about the algorithms and technical side of things, I’m just speaking to the laymen at this point. Focus on quality, always and you won’t have to worry about anything that happens on Google or any other search engine. You should make sure you site is one in which is looks like it’s been cared for and nourished. Google has technology where more and more they will be weeding out the crappy websites. There are also newer search engines that are exclusively human curated meaning people actually visit these sites and check them manually before ever allowing them to be indexed in their search engine. Expect more search engines to take this approach in the future.

So in a lot of ways if you spend time to put together some really good value for your web visitors, this will be a work horse for your business and do a lot of the client attracting and prospecting on your behalf. Sure you still need search engine optimization but I wouldn’t say you need to go crazy. The consistency of creating good content on a regular basis overtime will show the search engines that “hey this is a good site here” and then moderate back-linking can be done and you will see very good results.  Good luck in your content creating, content marketing!

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Five Cheap But Effective Offline Marketing Tips http://www.googlemarketingguru.com/five-cheap-but-effective-offline-marketing-tips/ http://www.googlemarketingguru.com/five-cheap-but-effective-offline-marketing-tips/#comments Wed, 26 Oct 2011 11:00:26 +0000 Menchie http://www.googlemarketingguru.com/?p=331 Small and medium size businesses can take advantage of many offline marketing methods to promoting their services and products. Below I want to give you some ideas by listing some cheap but effective offline promotional methods.

1. Business Cards – yes this seems simple and basic but I don’t mean just passing out your business card to individual people, but also there are many coffee shops, and establishments that allow you to post your business card on their bulletin boards. This can give you some visibility especially if a person just happens to need the services you offer and they see your advertisement in their favorite coffee shop of restaurant. Always keep approval from the business owner before doing this but this can be very effective and it’s cheap!

2. Flea Markets – there is no reason why you can’t visit your local flea marketers on Saturdays and Sundays and spend a couple hours passing out information to potential prospects. This can be a great method to build your business and is often overlooked by the majority of online marketers. Yes I know what you may be thinking about the fact that flea markets are often visited by people who don’t want to spend a lot of money, but that doesn’t that they don’t have a lot of money to spend and it doesn’t mean that they couldn’t refer you to people who could become very good clients and customers. It’s as easy as setting up a table with a laptop along with all of your business marketing materials, it’s no different than what many companies do at trade shows and conferences you’re just doing it on a local level on a more frequent basis. If you spend 2-3 hours on a Sunday morning doing this for 2-3 months just imagine how many people and potential prospects you can meet.

3. Chamber of commerce – this should be a no-brainer for most business owners but it’s amazing how many entrepreneurs aren’t taking advantage of their local chamber of commerce. This is a great opportunity to introduce you to many other local business owners and create partnerships as well as gain new projects and clients. This is often very inexpensive and can be a great form of networking.

4. Meetups – the popular website meetups.com offers many opportunities to meet people in your local area who are into the same industry/niche that you are in. This allows you to share your knowledge or to gain knowledge as well as get a new perspective on things in your business. Deals can happen anywhere including at your local meetups.

5. Clubs – Clubs can be a great way to casually meet up with prospective and business owners. Everyone has to unwind at some point and usually at a club it’s a more relaxed environment with no pressure where you could share your business ideas with potential prospects. You have to start up the conversations first but even if the person you’re talking to doesn’t have any need for your product or service, most likely they know someone who does.

Follow some of these tips and you can consistently build your business up with little to no cost and without even spending any money on SEO, online website promotion, etc. You just have to be willing to go out there and hit the pavement and network.

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How Do You Stand Out In Your Market? http://www.googlemarketingguru.com/how-do-you-stand-out-in-your-market/ http://www.googlemarketingguru.com/how-do-you-stand-out-in-your-market/#comments Tue, 25 Oct 2011 13:46:36 +0000 Menchie http://www.googlemarketingguru.com/?p=323 The way to stand out in your market is to first take a long hard look at your business, figure out what makes you unique. I know it sounds like a cliché and for many people it makes them throw up if the next marketing professional keeps asking them “what makes you unique?”  Here are some simple things to think about that hopefully won’t make this a boring exercise.

  • Create your marketing message – a simple statement about what you do that can explain your business in a short sentence or two. Sort of like an elevator pitch. A famous marketing message is like from dominoes pizza “fresh hot pizza in 30 minutes or your money back”. This marketing message also catered to the fact that people wanted their pizza fast. So you should look at what does your audience, your clients your prospects want? Really think about that, not what you want to give them or what you see other businesses doing, what does your customer really want? After you have figured that out, create your marketing message. This is important because it will help guide you in all of your marketing endeavors.
  • Study your market intently, monitor conversations and activity, buying behaviors and gripes. For the insurance industry people are tired of paying the big huge premiums, in the car industry people don’t want to pay for a clunker, in the music industry people want to purchase a good album but not have to pay $20 or more for an album just to hear one good song, they want choices. You should understand the complaints that people have and structure your business to overcome those complaints and successfully sell them what they want.
  • Become an expert at what you do, build up a following of people who trust you by being a trustworthy individual. This will go a long way in your business career. Be the man or woman who can get things done. If you have that reputation then it can be very easy for you to get new business and get referred to new business.
  • Create something different; try to be different without being totally crazy about it. We are all professionals and we try to be conservative, there are times when you can cross the line a little bit, do something out of the ordinary, it should be that you’re always testing new methods of your approach to gaining more business. You should continue to master your craft in methods that have gotten you to success but also add new techniques to your repertoire.
  • Know how to please your customers, when I go to certain businesses I’ve been surprised by how easily they give up on a customer’s needs, “sorry sir we don’t carry that”, “sorry sir I don’t know when we will get that in”. I’ve almost always went back to businesses that write down my request and tell me come back in 2 or 3 days and we will have it for you, now that is service!

You can stand out in your market if you have intently studied and found what is working, what’s not working and keep testing what you can do to get some new things working. Never go with the flow.

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Video Marketing For Business http://www.googlemarketingguru.com/video-marketing-for-business/ http://www.googlemarketingguru.com/video-marketing-for-business/#comments Tue, 18 Oct 2011 04:28:35 +0000 Imhotep http://www.googlemarketingguru.com/?p=277

Video is an incredible way for your business to present itself to the world. I am sure you have heard of YouTube, well the statistics are absolutely mind boggling I won’t bore you with all the details about them here. But what I will tell you is that you should create at least a few videos to market your business on YouTube. Almost any device can create videos of decent quality, those same videos can be distributed onto YouTube and many other sites. If you have a Google Analytics account you can see for yourself the sheer amount of traffic that a YouTube account can bring you on a daily basis.

Many people don’t even have websites, they just have YouTube and they market and promote themselves straight from the video, you can too. There is no rule that says you have to have a website. The video should be interesting, it does NOT have to look like a professionally produced video. It doesn’t need the super polish. But it should be relevant and worthy of watching. The best type of videos I can suggest for businesses to make our ones that educate and inform your audience, therefore you are giving back to the web, whether people do business with you or not they will remember your video and it will stand out more because you unselfish gave back.

Outside of creating a video for the web, you need to distribute that video, we can take your video marketing project from creation to distribution. We do it ourselves for our own business, we believe in web video and we know it works. We receive opt-ins (email subscriptions) on a daily basis just from videos we may have made and distributed months ago. Videos last a long time, thus it is an excellent idea to create one, they can last for years! Not many other forms of media last that long.

One other thing is that you don’t have to star in your own business video, we can use other forms of content, it’s not necessary to even have people in your video if you don’t want, the main key here is to send a message. Make it work for your audience, entertain them a little, share something special, give them something of value in the video, educate them. I think you are starting to get the picture. You can contact us to discuss the particulars but we would love to help business owners get a boost, creating a video is a one time thing that can give you a long lasting effect. Do it over and over for a long period of time and you can TRANSFORM your business! We are doing it on our own business and will continue to see great ROI because of it. We hope you can enjoy the same benefits…

 

 

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