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      Why Business Owners Should Have Social Media Accounts

      social media day Why Business Owners Should Have Social Media AccountsHaving active social media accounts is no longer a ‘nice to have’ — it’s a ‘must have’ in every business.

      Why? Check out this statistics:

      • Marketers who spent 6 hours a week or more using social media and engaging/sharing content on it saw 52% more leads than those who did not.
      • Companies that use Twitter average double the amount of leads per month than those who do not.
      • Nearly 2/3 of US Internet users regularly use a social network.
      • 30 billion pieces of content (e.g., links, photos, notes) are shared on Facebook each month
      • 25 billion tweets were sent on Twitter in 2010

      If you’re a business owner and your business is not Social, you need to re-evaluate your marketing strategy. You are missing out on a big opportunity to connect with current and potential customers. Social Media can increase consumer connections, broaden and improve brand awareness, promote top of mind business recognition, improve customer service, and create the opportunity for new potential sales.

      A major obstacle for small businesses is product or services marketing due to the lack of resources and capital. Social media is now playing a healthy role in this regard by providing simple and easily accessible platforms to launch marketing campaigns resulting in profitable environment.

      Customers are now more savvy and educated than ever before. Marketing with sites like Facebook, Twitter, and Linked-in helps others get to know you on a personal basis. You may not feel comfortable letting your private life come online, but by being transparent, you can easily establish a relationship, and build trust. People do business with people they know, like and trust, and social media helps this process happen quickly, in a way that is far less time consuming and costly than attending countless networking meetings.

      Social media is an effective way to not only create that exposure for your business online, but it’s a proven way to significantly engage with prospects and leads. You can create Facebook page dedicated to your business, a Twitter account where followers can see instant news and updates and a YouTube account which is an ideal platform to show how-to tips or product testing videos to potential or current customers. This social platform that you created can always redirect customers to your original site.

      Hiring someone who has extensive knowledge on the Social Media platforms best suited for your business will benefit you enormously. Your goal should be to have a better social presence than all your competitors. Social Media Managers take away the burden of having to log onto your computer and manage comments and updating content regularly on all platforms. They do all that for you leaving you more time to concentrate on your livelihood … your business!

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